Kelly Phillips
 
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Foci
A Digital Workplace Ecosystem

 

PROJECT OVERVIEW

After being given a blue sky challenge to design for social innovation, my team and I dove into the subject of burnout in the workplace. After researching causes, we developed Foci: a workplace device and companion app that help to block out distractions and improve focus amongst working professionals.
Individual project completed in June 2019.

ROLE

My responsibilities included UX research, UX/UI design on the companion app and physical device.  

Toolkit

Pen + Paper, Sketch, Illustrator, Photoshop, InVision, Laser Cutter, AutoCad


 
 

Preface

Staying focused is hard

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THE CHALLENGE

How might we help to facilitate focus amongst working professionals in an increasingly chaotic world?

 
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THE SOLUTION

A digital ecosystem that uses focus blocks and breaks to filter out the noise

 

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RESEARCH

Identifying common disruptions

Our target customer is between the age of 25 and 40, working in an office-type setting. Knowing this, we brainstormed a distraction map and pulled out possible distractions that our target customer might face in a typical day. The categories we pulled out were what guided us to focus on blocking both digital and environmental distractions.

 
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Competitive analysis

Gaps in the market

With an overwhelming number of products on the market claiming to help facilitate focus, my team and I dove into research to determine where weak points existed. We found that no solution on the market works to block both digital and environmental disruptions, and that disconnects arose when combining two different products. Our goal was to create one ecosystem that worked together seamlessly to block all distractions that exist in a typical office setting.

 
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Personas & Storyboarding

A typical day at the office

My team and I walked through a common user scenario for Dave, our primary persona. Dave is a developer in Seattle who’s life is riddled with disruption. His new job at a large office is a big change from his last job, and the open floor plan leads to constant disruptions from coworkers throughout the day. On top of this, Dave’s wife Linda just had a baby and he’s constantly on alert making sure he hasn’t missed a call or text from her. With all of these distractions, he’s having trouble keeping up at his new job and feels he hasn’t been performing like he used to.

 
 
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TESTING & ITERATING

Designing and building for blocks and breaks

 
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Rapid Sketching

Sketching against opportunities

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User flows

Creating an ecosystem through digital and physical touchpoints

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Information Architecture

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User Testing

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Iterating

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ECOSYSTEM DESIGN

Turning user insights into MVP features

 
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Ecosystem Design

What Foci does

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